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Kamal’s Vishwaroopam "Direct To Home" rights sold at 50 crore!

December 10, 2012

It is not an Confirmed news but as we hear ‘Ulaganayagan’ Kamal Haasan has managed to sell the DTH (direct-to-home) rights of his production venture Vishwaroopam for a whopping cost of Rs.50 crores.

Produced and directed by Kamal Haasan, Vishwaroopam is all set to hit the screens the world over on 11th January, 3 days prior to the Tamil festival of Pongal. It has Kamal Haasan, Pooja Kumar, Andrea Jermaiah and Rahul Bose essaying prominent roles. The music of the film scored by trio Shankar-Ehsaan-Loy was released in Madurai, Coimbatore and Chennai the day before.

The film’s DTH rights have been acquired by AirTel and STAR group for a whopping Rs.50 crores, as revealed by a reliable source.

Kamal’s fans and movie-buffs can now watch the film sitting from the comforts of their bedroom or living room in their houses on the same day the film is being released in theatres as well. Kamal has also taken the task of distributing and releasing the film in theatres.

Industry watchers point out that Kamal apparently calculated that instead of releasing the film in theatres and sweating it out for the theatrical collections, it would be a profitable thing to first sell the film’s satellite broadcasting rights at higher-than-usual rates as the film is likely to be screened on television hours before it hits the theatres all over the world.

Kamal’s endeavour has been met with skeptical remarks from the theatre-owners and distributors who have decided to ban the film release if Kamal does not give it up, but Kamal has silenced his critics with the argument that as a producer of his film, he possessed the sole right to decide about marketing his film.



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